“There are some ancillary things about the cover. You have to find a bindery that is cost-effective and capable with orders of maybe one or two hundred books. “The first thing is output, color and black-and-white,” he advises. When getting started as a provider of on-demand books, it’s essential to understand the minimal equipment set necessary to be viable, Stempler says. Demand for on-demand books also comes from corporate trainers, the conventional publishing world, and the sector of the industry generally referred to as vanity publishing, he says. Those who develop coursework for university students often need a service to maintain a backlist and provide fulfillment, Stempler says. Interest in on-demand books comes from a wide array of quarters. “We do a lot of marketing on the Internet, and about 10 to 15 percent of inquiries we receive via Internet marketing are about books.” “The space is very active for us,” he says. When producing books on-demand, publishers can create them only as needed, based on orders sold, and ship from multiple locations reaping considerable savings, he says.Īlso viewing on-demand books as a growth area is Chuck Stempler, CEO and president of AlphaGraphics in Seattle, with six locations. One factor in the growth is the cost pressure facing publishers. On-demand books represent a growth market, says Richard Lindemann II, vice president of Total Printing Systems, a Newton, IL-based 40-year-old short-run book manufacturer with complete in-house finishing capabilities. Here’s a look at some of the reasons to offer on-demand books, and a few of the keys to success once you’ve jumped into the market.
As one expert notes, books have many pages, and every one of them can do its part to provide you profit.
If you have or can obtain all these attributes, on-demand books can be a lucrative profit center for your company. And it requires the willingness to attend to small details. It demands a mindset that embraces, rather than recoils from, challenges. It calls for you to hire or train certain skills. Authoring a success story in on-demand books requires possessing or acquiring certain equipment, now and a bit down the road. If you’re seeking new revenue opportunities, producing on-demand books may open up a whole new and profitable chapter in your shop‘s history.
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